The amateur hockey movement in Prince Edward Island recently received some help from Molson Coors Canada, in the form of a $5,500 donation. The funds were raised as part of a partnership between Molson Coors and PEILCC stores across the province.
The donation annually helps fund a variety of hockey development programs for coaches and trainers, as well assisting in the promotion of adult recreational hockey. Since 2003, Molson Coors has donated over $95,000 to Hockey PEI to support the amateur hockey movement in the province and over $330,000 to support amateur hockey throughout the Maritimes.
“Beer and hockey are two of the most iconic trademarks of the Canadian identity, with a rich tradition of playing on the same line,” said Bill Manley, Channel Marketing Manager for Molson Coors. “We're fortunate to have amazing partnerships at all levels of hockey in Canada. From the NHL, to Hockey Canada to Hockey PEI, we're proud to play our part and support the game.”
The donation was raised as part of an in-store promotion at PEILCC stores across the province last March. This years promotion is taking place again this year from February 27th
through to March 31st
with $1 from the sale of each 24-pack (355 ml cans) of Molson Canadian going to support Hockey PEI development programs.
“Hockey PEI is very grateful for the partnership that has been developed with Molson Coors and the annual contribution they make to the development of the game on PEI. These funds help eliminate some of the costs to our development programs that has a lasting impact on grass roots hockey,” said Goops Wooldridge, President Hockey PEI.
FOR MORE INFORMATION:
Ph: (902) 368-4334